I'm a marketer from a tiny island outside Bergen who somehow ended up running marketing for Norway's biggest rental platform.
I live in Oslo with my wife and son. When I'm not behind a screen, I'm either running through the forest or skiing down a mountain.
01 · The short version
The short version?
I'm CMO at Husleie.no — Norway's leading rental platform. 120,000 landlords. Half a billion kroner in deposits. 3% of every tenancy in the country runs through us.
We sit right where rental management meets fintech. Contracts, payments, deposits, insurance — all in one place. I've been here since 2021, building the marketing engine behind all of it.
02 · Proof it works
Some numbers I'm proud of.
30% YoY growth
in user acquisition. Consistent. Compounding.
0 → 100k sessions/mo
Built the Bolig-til-leie page from nothing to a traffic machine.
50+ media mentions
5x increase YoY. VG, Aftenposten, E24 — you name it.
67% ARR growth
Helped take Husleie.no from startup to 63 MNOK run-rate.
03 · Signature move
I turned data into headlines.
I led a data-driven PR strategy where we published Norway's quarterly Rent Index and created the country's first Rent Calculator.
Journalists started calling us. Not the other way around. That's the kind of marketing I like — where people come to you because you have something worth sharing.
04 · Before Husleie.no
Before Husleie.no, I was an agency guy.
Almost 5 years at Inbound Group. Started as a consultant, ended up leading the team.
Inbound marketing, SEO, content, automation — I did it all for clients across industries. That's where I learned that good marketing is just solving real problems for real people.
05 · The origin story
The origin story.
Grew up on Askøy, a small island outside Bergen. Studied media & communication in high school. Then music — because why not.
Served in the King's Guard as 1st saxophonist. Got a Bachelor in PR from Kristiania. Worked at everything from waste management to export finance before finding my lane in digital marketing.
The winding path is the point. It's why I think differently about problems.
06 · How I work
I'm AI-native. And not in a buzzwordy way.
I use AI every single day — for strategy, copywriting, data analysis, automation, you name it. It's not a side thing. It's how I work.
I vibe coded this entire site with Claude Code. No templates, no drag-and-drop builders. Just me and an AI talking through what I wanted, building it together in the terminal.
I believe the marketers who win from here are the ones who learn to think with AI, not just use it as a spell-checker.
07 · The fun part
Oh, and I play saxophone at parties.
Not a metaphor. I actually do this. Once a Royal Guard musician, always a musician.
It's my side gig, and it's the most fun I have outside of work. Corporate event? Birthday? Wedding? I'll bring the vibes.
